An initiative of Atlantic Packaging, A New Earth Project is a coalition between outdoor enthusiasts, industry-leading brands, and innovative packaging suppliers to create scale and advocate for sustainable packaging solutions to help eliminate plastic pollution from the world's oceans, lakes, and rivers.

Our Mission Is To Rid the World's Oceans, Lakes, and Rivers of Plastic Pollution.

A New Earth Project started as a conversation between surfers on the North Shore of Oahu and has grown into a robust movement to raise awareness of and find critical solutions to address the increasing levels of plastic pollution in global waterways.

Led by Wes Carter, president and third-generation leader of Atlantic Packaging, the team built to support this initiative includes veterans from the surf, outdoor, media, and packaging industries.

Hearing well-known surfers share their personal stories of how they've observed the rise in plastic pollution in the oceans was a big moment for A New Earth Project founder, Wes Carter. He realized that a lot of the plastic waste being discussed was coming from packaging, a supply chain that he is a part of. As an avid surfer himself, Carter realized that his company has a seat at the table with the largest consumer product companies in the world, and that he was in a unique position of having both the ability and what he believed was the responsibility to drive much broader change.

We plan to accomplish this mission by being a driver of awareness, education, and action.

We are striving to build awareness, increase education and inspire action to create sustainable packaging for a healthy planet.

Build Awareness: A New Earth Project is developing story-driven programming chronicling the challenges that global waters face, and the people, brands and organizations who are collaborating to find solutions. The first of multiple series in development, Journey to a New Earth is an eight-episode series designed to raise awareness about the environmental impacts generated by packaging that ends up in the world's waterways, shared through the first-hand accounts of some of the most recognizable surfers in the world. Episode one premier on April 22 (Earth Day) on Outside TV and FUEL TV, with a new episode to follow each week thereafter.

Increase Education: Whether as an individual consumer, or business seeking to learn more about sustainable packaging solutions, our B2B + B2C knowledge hub will include resources and up-to-date news in all areas of sustainability, including the basics of sustainable packaging and current challenges with our infrastructure, as well as the big wins through innovation and the people who are leading the charge to find solutions to our most challenging environmental issues today.

Inspire Action: A New Earth Project is building a global, open-source initiative available to brands of all sizes enabling them to implement more sustainable and circular packaging and shipping solutions through the New Earth Approved catalog and capabilities. This collective action will allow enlightened brands to make their packaging a meaningful brand attribute while signaling to their customers that the brand is doing its part to be more sustainable.

A New Earth Project is working to build Alliance Partners whose efforts we support financially and through direct collaboration. We are excited to be working with FUELTV and Outside TV as media partners as well as SIMA, SIA, and Fuse Marketing to help get the word out.

A New Earth Project is headquartered in Laguna Beach, CA.